Hero Image
30 June 2023
Genova, Italy
EEN Sport Itinerary 2023 – B2B Ocean Race

Welcome to

EEN Sport Itinerary 2023 – B2B Ocean Race

Inspiring and international environment and targeted meetings ensure knowledge gain and new business contacts. 

Sport represents an integral part of the lives of millions of Europeans. Support for sport builds community cohesion, grows social inclusion and leads to an enhanced sense of European identity. Sport is also a key facet of Member States and the larger European economies: the sector employs millions of European citizens and adds billions in revenue.

Promoting new initiatives for small and medium enterprises (SMEs) to acquire additional skills, abilities and new opportunities for international partnerships in this context is even more crucial.

A Network pilot action

In 2023 the Enterprise Europe Network (EEN) will promote a joint calendar of free business events (e.g., B2B, workshops, learning opportunities) focused on the sports ecosystem in the framework of important international sports events, among others.

The Network will organise 6 international B2B events and at least 5 thematic workshops, training courses open to all European SMEs and free of charge.

Companies that will successfully participate in at least 2 Network events during the year will compete for a special Final EEN Prize in Turin, in November 2023, during the  ATP Finals Tennis.

What are our goals?
  1. Mobilize business actors of the sport ecosystem
  2. Create international business opportunities
  3. Exchange of good practices
  4. Award successful SMEs that will have distinguished themselves during the planned activities with a dedicated Enterprise Europe Network Prize
  5. Transnational visibility

Genoa B2B Ocean Race 2023

Within the EEN Sport Itinerary 2023 and in the framework of the worldwide known sport event "Ocean Race" Grand Final, Genoa Ocean Race Village will host on 30th June 2023 the "B2B Ocean Race 2023": this match-making event brings together companies (buyers as well as suppliers) and public/private actors working in the field of sport and related economic sectors from a large number of European countries. This is a unique opportunity to generate new business contacts and contracts. The model is time - and cost efficient and result in business! Meetings will take place in a dedicated area and will be arranged in advance by means of this website.

Topics addressed?

  • Sport
  • Blue economy (sailing, boat industry, shipyard,...)
  • ICT (digital solutions/technology, AI, ...)
  • Food and nutrition
  • Well-being
  • Health
  • Organisations & services

Why participate?

  • As purchaser - find qualified European suppliers during effective one-to one meetings
  • As market/sales manager - find new European customers
  • As product developer - find partners to discuss new technology and innovative solutions

How can you benefit from this event?

  • Publish and showcase your products, projects, services or business needs to event participants
  • Initiate and arrange promising pre-scheduled meetings at the event
  • Generate fresh leads and meet new contacts in a time and cost-efficient way
  • Stay one step ahead of your competitors by being seen and visibly present at the event

The Top 5 objectives to make your stay a success:

  • Meet Partners and Customers
  • Discover New Products & Services
  • Prepare Purchases or Projects
  • Meet New Suppliers
  • Get Information about latest's trends

Closed since 26 June 2023
Location Ocean Race Village
Organised by
Italy 40
Brazil 16
Belgium 3
Denmark 2
United States 2
Norway 2
Netherlands 2
Czech Republic 1
Portugal 1
France 1
Germany 1
Slovenia 1
Spain 1
Switzerland 1
Total 74